What Google has?
There is no match in the world for Google's alorithm & huge database of crawled web pages. The smart thing is, every now & then Google updates it's algorithm to provide better search results.
Google has plenty of products with millions of users. That means they already are well known brand & whatever they do becomes a news :)
We will concentrate on how Google Wave can beat faceboook. Many people (like me) believe that Google Wave is a complete failure.
Google's obstacles?
Content farms is the latest enemy of Google. Recently google modified their algorithm to fight with content farms & misleading search results.
Facebook's advantage?
Facebook has huge user's base & recently it became the most visited site in USA. They have plenty of urls/links/media shared by users. I'm a big fan of facebook's like button. It helps viral marketing & defines popularity of link/media. They all say Social Media is next big thing! I hope facebook will come-up with excellent money making idea to utilize this opportunity.
What Facebook is lagging at?
The good thing for Google is Facebook is not yet planning to launch a search engine. A reliable search engine is a strong product & it's proven by Google's monopoly for these many years.
Google should-
- Use their crawlers to crawl original content generator websites also micro-blogging sites like twitter (to give real time search results).
- Have internal crawlers to crawl "Waves" created by users.
- Update their algorithm to include waves into search results
- Google should convert wave into Butterfly Dashboard & provide a stand alone client to create new beautiful waves using Google Wave gadgets
- Provide features like chatting, micro-blogging , etc in same client
- And that's it!! Google will lead the search engine race for next 5-10 years :)
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